Lego reveals first brand campaign in 30 years, Rebuild the World
Harry Wallop on X: "Here are some of the new @LEGO_Group 'Rebuild the World' billboard/print ads. They claim this is first time Lego has had a strapline/slogan. Does a brand like this
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![LEGO launches "Rebuild the World" campaign to inspire creativity in kids around the globe [News] - The Brothers Brick | The Brothers Brick](https://s3-us-west-2.amazonaws.com/media.brothers-brick.com/2019/09/RTWTagline_sRGB_Original_2019-1024x683.png "LEGO launches \"Rebuild the World\" campaign to inspire creativity in kids around the globe [News] - The Brothers Brick | The Brothers Brick")